Having trouble viewing this e-mail?

Hoefler & Frere-Jones

Now arriving: Idlewild, a new sans serif from H&FJ

  Introducing Idlewild®, the wide font with a wide range of voices. Five weights, from thin to bold, starting at just $99.
Idlewild

Idlewild fills a vacancy in the typographic spectrum, for a sleek sans serif that’s not only spare, determined, and tranquil, but satisfying. Not just gratifying, like an indulgent dessert, but viscerally satisfying, like a precision tool whose form both invites the touch and rewards the hand. Idlewild is an industrious design that combines space-age optimism with the confidence and composure of a master craftsman.

Idlewild 5 styles, from $99

H&FJ Suggests

Idlewild with Claimcheck

Idlewild with Claimcheck

Our Claimcheck typeface captures the anonymous look of automatic numbering machines. Idlewild shares these mechanistic qualities, but Claimcheck’s unsubtle geometries highlight the more nuanced forms in Idlewild, providing a context that helps the font look tidy and smart.

Numbers 16 styles from $129

Idlewild with Vitesse

Idlewild with Vitesse

Both Vitesse and Idlewild are studies in complex curvature, Vitesse’s bowed sides and fast corners making it a great foil for Idlewild’s more unhurried shapes. Giving Idlewild a supporting role at smaller sizes helps reinforce this relationship.

Vitesse 12 styles from $199

Idlewild with Knockout

Idlewild with Knockout

Its nine different widths give Knockout ample opportunities to play against Idlewild’s long proportions. In the company of Knockout’s sobriety, a letterspaced Idlewild seems similarly serious — perhaps even arch and ironic.

Knockout 32 styles from $169

Idlewild with Gotham

Idlewild with Gotham

Gotham has the gift of timelessness, a virtue it lends easily to Idlewild. Together the fonts create typography of an uncertain age, plausible as historical artifacts yet unflinchingly up-to-date.

Gotham 16 styles from $169

Idlewild with Verlag Condensed

Idlewild with Verlag

Verlag stands tall, its low x-height and upright gait offering an attractive contrast for Idlewild’s more relaxed proportions. The alert buzz of Verlag’s lowercase strikes a welcome chord with the tranquil hum of Idlewild’s capitals, especially in lighter weights.

Verlag 30 styles from $199

Idlewild with Sentinel

Idlewild with Sentinel

Idlewild’s clear and unambiguous letterforms bring out Sentinel’s more childlike qualities, without either design surrendering its trademark sophistication. Together the fonts feel joyful without being foolish, and accessible without being obvious.

Sentinel 12 styles from $199

Bookmarks

 
 

Typographic tips for annual reports: Fonts for financials

Hairline fonts: a curated collection of fine-line designs

A special variant just for text: Gotham Narrow

114 Condensed Fonts exclusively at Hoefler & Frere-Jones

Forward Forward this to a friend

Facebook Find us on Facebook

Twitter Follow us on Twitter

Mailing List Join our mailing list

 
You're receiving this e-mail either because you're a customer of H&FJ, or because you've created an account on our website, www.typography.com. We don't e-mail often, but if you'd rather not hear from us at all, you can simply click here to unsubscribe the address *|EMAIL|* from our list. Copyright © 2012 Hoefler & Frere-Jones. 611 Broadway, New York, NY 10012-2608. Claimcheck, Gotham, Idlewild, Knockout, Numbers, Sentinel, Verlag and Vitesse are trademarks of H&FJ, which may be registered in certain jurisdictions. Prices are subject to change without notice. All rights reserved.

Recently from H&FJ: Ideal Sans