Get to know the H&Co sans serif whose organic, handmade qualities lend it warmth and humanity.

With a wide range of styles, and versions specially designed for print, web, and office, Ideal Sans is a quiet but effective workhorse — and a solid companion to display serifs, informal faces, and the right condensed sans. Here’s a look inside.

Ideal Sans Thin
Ideal Sans Thin Italic
Ideal Sans Extra Light
Ideal Sans Extra Light Italic
purposeful pairings the display serif

Ideal Sans pairs beautifully with Chronicle Hairline, a typeface that shares its alert posture, taut lines, and welcoming character. These delicate styles are recommended for the very largest sizes: for text, use Ideal Sans’ heavier weights, and Chronicle’s Deck or Text styles.

Ideal Sans Light
Ideal Sans Light Italic
Ideal Sans Book
Ideal Sans Book italic
purposeful pairings informal contrast

The cursive mannerisms at play in Ideal Sans are expressed even more fully in Inkwell, a new superfamily of typefaces based on different handwritten forms. Inkwell’s Serif creates an engaging counterpoint to Ideal Sans’ romans; its italics are contrasted with Inkwell Script.

Ideal Sans Medium
Ideal Sans Medium Italic
Ideal Sans Semibold
Ideal Sans Semibold Italic
purposeful pairings size and structure

To contrast the square proportions and expressive lines of Ideal Sans, try contrasting it with the new Peristyle family. Peristyle’s vertical silhouette, strict geometries, and earnest demeanor help amplify Ideal Sans’ handmade shapes and cheerful personality.

Ideal Sans Bold
Ideal Sans Bold Italic
Ideal Sans Black
Ideal Sans Black Italic

See more of Ideal Sans,
exclusively at H&Co.

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