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Introducing DECIMAL, the new sans serif

Wristwatches once shared a distinctive form of lettering that was confident, timeless, and now almost completely vanished. Decimal is a new typeface that explores this style, transcending its forms to instead revive its ideas.

See the new fonts.

 
Decimal’s heavy weights in caps, small caps and lowercase

How did so many wristwatches come to share the same style of lettering — and where did it go? Decimal explores these beautiful and distinctive alphabets that grew up outside the typographic tradition, finding broad themes that transcend the idiosyncrasies of vintage watches themselves. Meet the new H&Co sans serif, drawn in ten weights, with romans, italics, both roman and italic small caps, an extended set of numeric and technical characters, and 111 graphic symbols in every style.
Decimal’s light weights in caps, small caps and lowercase
Footage from Abstract: The Art of Design
Coming September 25: Type Design on Netflix

Coming in season two of the Emmy-nominated original documentary series Abstract: The Art of Design, an episode profiling the work of Jonathan Hoefler and the type designers at H&Co, as they take two unpublished typefaces from initial brief through to final design. Bookmark the episode

Thanks for taking an interest in the work we do at Hoefler&Co — I appreciate the opportunity to communicate with anyone who shares our love of typography. You’ve received this email because our records show that you signed up for our mailing list at typography.com: you can unsubscribe if you’re no longer interested, or resubscribe if you change your mind. As described in our privacy policy, H&Co does not buy, sell, exchange, or rent email addresses. Copyright © 2019 Hoefler&Co, 611 Broadway, New York, NY 10012-2608. The names of the H&Co typefaces featured herein are trademarks of H&Co, which may be registered in certain jurisdictions. All rights reserved.

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